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AIM MANIFESTO

To the managers and leaders of today and tomorrow.

You are the drivers of change.

You have the power to change the world, for better or for worse.

Be big. Be bold. Be brave.

Don’t stand still.

Don’t blend in.

Don’t be a passenger.

Love what you do.

Serve the greater good.

Make the world a better place.

Improve the lives of the people around you and people around the world.

Your decisions and actions have far-reaching consequences.

Therefore, be of the highest integrity.

Be true, be authentic, be genuine.

Be a lifelong learner.

Continually seek knowledge to succeed.

Inspire yourself and those around you.

Pursue big dreams, realise big ideas.

Aim to be the best you can possibly be.

AIM HIGH.